Have You ever been on Vacation and Narrated Your Experiences to a Friend?
It seems that travelling is a human characteristic and telling stories of that adventure is part of our social behaviour. Travelling is in our DNA. Do you know the song „When my grandpa and your grandpa were sitting by the fire..?“
Stories around travel experiences seem to be essential for our social living. We learn within this storytelling examples how the explicit experience of the traveller has been. This for improving our own (Life) journey.
Tourism marketing trends in 2017 show that digital storytelling as a tourism marketing tool gets essential for companies using social media in marketing
Your Tourism Marketing Goals and Objectives: Interactive Storytelling
As a tourism hospitality marketing manager you want that your local and online visitors get a great experience during the stay at your tourism destination. AND you want to give your local and online visitors tools to better express and share this awesome experience!
→ You can compare using social media for marketing with the atmosphere when your grandpa and my grandpa were sitting at the campfire. Imagine tourism marketing strategies using social media like creating a campfire atmosphere.
These are the basis of digital storytelling in connection with tourism marketing services.
Tourism marketing trends in 2017 forecast that successful tourism marketing ideas and tourism marketing communication strategies utilise the interactive power of transmedia storytelling. These tourism marketing news are based on the human needs to share travel experiences within the destination storytelling framework.
Light Up Your Tourism Marketing With Interactive Storytelling
Why is User generated content important for this tourism marketing strategy
Best thing you can achieve with tourism marketing best practices is the word-of-mouth recommendation explained above. Your local and online visitors experience the awesome adventures you are offering with your tourism destination AND want to share them by using social media.
You know, this is digital word-of-mouth recommendation AND also called User-generated content social media marketing.
What is User-Generated Content or Digital Word-of-Mouth Recommendation?
User-generated content is the authentic visitor experience in connection to your tourism destination shared in social media. The most important factor for successful tourism marketing is that this shared experience is Authentic AND in a direct relation to your destination!
Combine User-Generated Content and Interactive Storytelling with New Tourism Marketing Techniques
Tourism destination Storytelling mechanics and User-generated content marketing combined are a unbeatable tourism marketing mix!
With this tourism marketing plan your social media activities and content sales funnels are increasing significantly
Tourism destination storytelling and User-generated content marketing support that your social media platform is built up AND advanced content sales funnels are generated!
Find a tourism marketing best practice including User-generated content social media marketing strategies and visual storytelling right here:
Conclusion for Interactive Tourism Marketing Storytelling
Where Do We Come From. Where Do We Go To?
Boost your tourism marketing campaigns with User-generated content social media marketing and campfire storytelling word-of-mouth recommendation.
It is in our DNA to talk about travel experiences. By combining digital campfire storytelling and digital word-of-mouth UGC recommendation you can increase social media engagement for your destination and build new sales funnels.
- New digital tourism marketing concepts want to inspire Local AND Online visitors to participate in the experience the destination offers.
- This experience can be shared within User-generated content campaigns in the social media.
- With the goal to increase social media traffic and inspire also other potential visitors within a content sales funnel.
If you have questions about how to apply interactive storytelling and User-generated content to your social media channels →
→ I’ll give you a one-hour free coaching session to show you how to implement this in your social media.
Until Next Time…
Your New Digital Concept Team