The purpose of digital Word-of-mouth, so called User-generated content also know as influencer marketing is the expression of a very human need: It’s all about building trustworthy relationships. That means in business terms: It’s all about building trust before purchasing…
→ People search the internet for real, authentic and trustworthy experiences of other users to better evaluate something, such as a product or service. In the digital age it’s more than ever about building trust & digital Word-of-mouth recommendation!
NDC´s Word-of-Mouth (UGC) Definition
- Word-of-mouth or influencer marketing, so-called User-Generated Content (UGC) is real and authentic content from users in a direct connection with the brand
- A brand encourages users to share brand experiences by an inspiring & empowering framework initiated from the brand. (Area of activity for NDC campaign creation 1)
- The goal is to increase user experiences as well as user-brand interactions and increase Word-of-mouth recommendations
- To last but not least increase brand awareness & engagement and lead traffic into the content sales funnel. (Area of activity for NDC campaign creation 2)