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It’s time to ask the basic question in digital marketing!
→ Why is digital marketing and social media all about user and customer experiences?
→ And Why are Experiences, Word-of-Mouth and User-generated content not just another marketing tool BUT have become a social media movement?
UGC Is not a social media marketing tool, but a social movement.
→ Find out how digital Word-of-Mouth is changing marketing for the better! And improve brand and product awareness & engagement in social media!
Travelers have always known: The experiences of others can really help you find your way better!
Like this, my experiences as a CCO for contemporary digital marketing is: A brand and business has to give customers a platform and a voice! You want to inspire and engage users to post product or service experiences. By giving users a voice, you give potential new customers the chance to better find the solution for their problems within the brand.
My digital marketing experience shows that giving users a platform and a voice best increases product attention and accelerates social media traffic. This means increased brand, product and service awareness. Next to increasing customer and user interactions in social media.
I personally shown users, who travel to the brand platform, how to improve their lives by focusing on the experiences of others. This is the basis of digital Word-of-Mouth, so-called User-generated content.
→ But how can you give your customers a platform and a voice to boost social media awareness & engagement?
You Have To Give Users A Voice On Your Platform! Find out how:
Travel and sustainable organizations must become social media movements!
→ I always focus on the active expression of the users voice: Intending to offer users the visibility they get, when sharing comments and ideas on the brand platform.
It’s definitely not about limiting users’ opinions and guiding the discourse towards the brand. NO!
→ What users in a digital age demand is to voice their very own thinking about a experience with a topic, idea, service or product. Which a brand put into the public social media space. It is 100% freedom of speech!
What a brand does: A brand becomes the mentor of customers. Inspiring and engaging users to participate in the social media content. To last but not least inspire users to find the own personal, authentic and trustworthy experience and expression about it.
→ But why do I have to lose control of my brand marketing to finally boost social media awareness & engagement?
The era of customer manipulation in marketing is definitely over! Customers have taken control over the content.
Sounds like a unbloody marketing revolution to me. And boy, I tell you I like that! I really do, because what inspires me as a liberalist and new generation digital all-round content marketer: I really like to inspire and engage people to create own experiences and voices!
And this is the best way a brand can do in a globally connected world, where each and every single person can post his or her view of a brand and gets a crucial visibility!
UGC is not another social media marketing tool, but a SOCIAL MOVEMENT!
In the end I became political, which I wanted to avoid. But the essential thing is that a brand can only do one thing in a globally connected world: A brand is successful in the market when it offers its customers a podium and a platform. A podium that inspires and engages customers to find and express own brand related experiences and voice them in social media!
→ The contemporary brand always strives to become a social movement!
Contemporary digital marketing therefore integrates the zeitgeisty thinking of users into new & innovative social media solutions!
→ Inspires & engages customers
→ Accelerates customer experiences
→ Gives customer opinions a meaning and a podium
Are you a new digital all-round content marketer, too? Or are you interested in contemporary digital marketing to boost social media awareness & engagement? Let us know in the comments below.
Until Next Time…
Your New Digital Concept Team