Can Social Media Be A Constructive Megaphone For Holiday, Travel And Tourism Marketing?
It is obvious that tourism destinations have to offer that extraordinary experience. Supported by their tourism marketing services. That is the basis claim travelers have got.
One the one hand tourism destinations have to offer that awesome experience for local visitors. And on the other hand we are living in a digital age, what means: Tourism marketing concepts have to deliver that extraordinary experience also ONLINE!
But how can you create a awesome experience for local AND online visitors?
Why do I have to integrate online tourism marketing campaigns into my tourism marketing strategies?
The answer is simple. Tourism marketing techniques always wanted, and want to achieve word-of-mouth recommendation.That is simply the most authentic, trustful and effective way to market a holiday, travel and tourism destination. It is the the postcards principle.
Now with the proper social media tourism marketing mix it gets possible to utilise this awesome power of word-of-mouth recommendation online from local and online visitors.
Through the megaphone social media you can utilize both local and online visitors word-of-mouth recommendations!
Tourism Marketing News: The Powerful Digital Word-Of-Mouth For Tourism Destinations
In a digital age effective marketing using social media has the best ROI and outcome. That is a undisputable fact. Using social media campaigns in tourism marketing means utilizing the mechanics and powers of digital word-of-mouth recommendation.
This tourism social media marketing blog has made it its goal to show you the benefits of this digital word-of-mouth recommendation for tourism destinations (UGC).
→ And how this word-of-mouth recommendation is called in connection to your holiday, travel and tourism destination.
→ What you can achieve with the awesome power of this word-of-mouth recommendation called User-generated content marketing.
→ And How you can create new content sales funnels with UGC tourism marketing communication strategies for tourism destinations.
Check out the Tools & Benefits of Digital Word-Of-Mouth Marketing on our Website
Why Is Digital Word-of-Mouth Recommendation Essential For Tourism Marketing Organisations?
The answer is simple. Because digital word-of-mouth recommendation, also called User-generated content marketing is a authentic, real and trustful statement about your destination. And this is what online tourism marketing really needs!
Inspire and engage visitors to share experiences online using social media.
- In the online world this real and authentic statement means: TRUST
- Marketing trends in 2017 show that users trust online statements from other users far more than brand statements.
- In 2017 digital tourism marketing using social media, by utilizing word-of-mouth recommendation within their User-generated content campaigns will be successful.
- Because in a digital world users make buying decisions based on the →Know →Like →Trust Trinity. And the most important fact about this trinity issue is the TRUST factor.
→ UGC User-generated content marketing strategies create a framework and biotope for this authentic statements. This by inspiring and engaging visitors to share the experience via social media.
- Digital word-of-mouth marketing (UGC) inspires and engages local and online visitors to share the destination experience online using social media.
- With the goal to seed and nourish TRUSTworthy statements that show the passion and awesome experience the tourism destination offers.
Conclusion for Tourism Marketing Communications
Accelerate your tourism marketing factors by the digital word-of-mouth UGC momentum
Tourism marketing needs to realise that contemporary tourism marketing creates a biotope for Local AND Online destination experiences. Using social media similar to postcards as a constructive and powerful megaphone.
→ UGC User-generated content marketing is the digital way of word-of-mouth recommendation.
→ Only by UGC social media campaigns social media traffic can be increased significantly. With this tourism destinations can benefit by creating new content sales funnels for local and online visitors.
→ Meaning by also integrating online visitors activities sales can be multiplied by a multiple.
If you have questions about how to apply interactive storytelling and User-generated content to your social media channels →
→ I’ll give you a one-hour free coaching session to show you how to implement this in your social media.