Have you ever took a selfie on your holidays and posted it on social media?
That is actually a user-generated content tourism marketing best practice. You want tourists to do more of that! That is the core user-generated content marketing idea and your UGC tourism marketing goal and objective.
In a digital age tourists have become globally connected tourism destination co creators
User-generated content and contemporary tourism marketing campaigns are fused in social media. Tourism marketing communication strategies have become essential for a successful online tourism business.
It´s on you to inspire and engage your tourists for your awesome tourism destination with exciting user-generated content marketing social media campaigns.
User-Generated Content Is Digital Word-of-Mouth Recommendation
Tourism marketing trends always spotted a possibility for word-of-mouth recommendation. A selfie or a postcard can truly be a awesome tourism marketing tool! It´s a tourism marketing technique to achieve word-of-mouth recommendation.
Tourism marketing trends in 2017 are forecasting a new wave in the travel industry: Interactive User-Generated Content
It’s the best way to empower your visitors to voice out the awesome destination experience via the social media platforms.
It´s a proven fact that people trust opinions from other people far more than old school one way brand marketing strategies. That’s why the core value of well done user-generated content tourism marketing campaigns is to inspire tourists to share their destination experience in social media.
Combining User-Generated Content (UGC) And Tourism Marketing Services
Combining the two seems obvious. What can be more exciting than sharing or receiving an awesome holiday experience impression? Tourism marketing concepts always took that as a basis.
User-generated content experiences in social media should be the basis of your transmedia tourism marketing mix. Marketing your tourism business can be much more effective, if you include the beneficial powers of user-generated content marketing campaigns!
Dive into Fresh and Authentic Tourism Marketing Concepts
New Digital Concepts Boost User-Generated Content Tourism Marketing Features
New digital tourism marketing concepts are aiming to inspire tourists with awesome user-generated content campaign actions. These awesome destination experiences can be shared as UGC in the social media.
The aim is to combine user-generated content tourism marketing with the power of digital storytelling and gamification mechanics to increase social media traffic and build new sales funnels.
Implement user-generated content tourism marketing ideas and campaigns into your destination marketing strategy to increase engagement for your destination and build fresh new sales funnels.
Conclusion for the Tourism Marketing Management
Strengthen Social Media with Authentic User Experiences
Not integrating user-generated content into your tourism marketing campaigns means not utilizing the powers of digital word-of-mouth recommendation!
In a digital age user-generated content social media campaigns are the best option for you as a tourism destination. You can strengthen your social media with authentic user experiences speaking for your destination.
→ Are you interested in increasing social media traffic with new tourism marketing techniques? And generate fresh content sales funnels by utilizing awesome UGC tourism marketing strategies?
If you have questions about how to apply interactive storytelling and User-generated content to your social media channels →
→ I’ll give you a one-hour free coaching session to show you how to implement this in your social media.
Until Next Time…
Your New Digital Concept Team